Following in the footsteps of Cupid, St. Nick and the Easter Bunny
I am however eager to see the creativity of Chinese Marketing Mavens make something more commercial out of this festival. Forget about the keeping the traditions or mythology of beginning of the Lunar calendar. We already know that to really allow business to profit from tradition, the public will gobble up anything. For instance we have seen Christmas move from being a celebration of the birth of the main protagonist of the New Testament to a celebration of the Coca-Cola red clad fat reverse-cat-burgler, candy canes and the culling of hundreds of acres of pine plantation. We have seen the resurrection of that same protagonist turn into an egg hunt led by a rabbit and living hell for diabetics and colour-blind chickens alike. From this example, there is not even a need to use the traditional "Lion" from the "dance" as the personification of this festival. In fact we could use some of the following;
Any one of the mute characters from Walt's demented imagination.
Perhaps an Asian Santa?
But my favourite potential spokes character for the Spring Festival would have to be the Yao Ming Suicide Bomber.